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This web page had the following in the site, "We encourage law enforcement personnel to share their near-miss stories and the lessons learned from them to prevent fellow officers from being injured or killed." Our analyzers saw that the web site stated " If we can help a brother or sister in blue make it home at the end of his or her shift, we have an obligation to act." The Website also said " Sharing your story is an anonymous, secure, non-punitive, and confidential process. Officers Find AK-47 Concealed in Suspects Shorts. Armed Suspect Flanks Responding Officers at Convenience Store." The website's header had police as the most important optimized keyword. It is followed by policing, crime, and evidence-based which isn't as highly ranked as police. The next words leonearmiss.org uses is news. analysis was included and will not be seen by web engines.